You’ve probably heard the phrase “It’s not what you know, it’s who you know.” But in the “New Job Search,” where even what you know gets filtered through algorithms, who you know might be your strongest competitive edge. If you’ve applied for tons of jobs and haven’t heard a thing, you’re not alone. This is the main complaint I hear …
The Job Hunt is Broken — Here’s How to Fix Your Side of It
We recently saw recruiter, Candice Marshman, post something that stopped us in our scroll: “One perfectly executed application > 100 applications at 50% effort.” Oof. If you’ve ever been on the job hunt, you feel that. And while it may be tempting to hit “apply” on 10 roles before lunch, the truth is — most online applications today are filtered …
Navigating the Modern Job Hunt
Let’s be honest, times have changed and so has the job hunt. As a Certified Career Transition Coach (CCTC), I work with a lot of people applying for jobs who haven’t searched for a job in a decade or more. What used to be a simple process of sending your resume and cover letter to a recruiter or hiring manager, …



